Samuel Akinrimisi, Deputy Marketing Director at CWay Food and Beverages, emphasized that Nigeria’s dairy industry has significant growth potential, contingent on increased investment in capacity building and modern technology. Speaking at the launch of the repackaged Nutri-Yo, Akinrimisi highlighted the need for expertise, infrastructure, and state-of-the-art equipment to fully harness industry opportunities. Brand Manager Jennifer Egbuenu added that the Nutri-Yo relaunch, featuring a new look and improved formulation with extra vitamins, is aimed at boosting consumer well-being and achieving a 20% sales increase in 2024 compared to 2023. Source: The Guardian
Our Review The relaunch of Nutri-Yo signifies a strategic move in Nigeria’s dairy industry, aiming to blend innovation with consumer health benefits. Emphasizing capacity building and modern technology reflects a forward-thinking approach to industry challenges. The ambitious sales target underscores the brand’s commitment to growth and market expansion.
