Nigerian agrofood firm expands into France, eyes wider European market

JR Farms, a Nigerian-owned agricultural firm, has taken a major step toward global expansion with the official launch of its operations in France. The company is now operating at the renowned Rungis International Market in Paris, the second-largest food market in the world, marking its entry into the European agricultural space.

According to JR Farms’ CEO and Founder, Rotimi Olawale, this move makes the company the first Nigerian agro-food business to establish operations in France, aligning with its long-term vision of global growth. Since its establishment in 2013, JR Farms has built a reputation for excellence in sustainable farming and agricultural innovation. The firm has collaborated with organizations like the African Development Bank (AfDB), the Food and Agriculture Organization (FAO), and the French government to facilitate agri-food trade, consultancy, and knowledge transfer.

Olawale emphasized that the expansion into France is a strategic move to diversify JR Farms’ markets and contribute to Europe’s agricultural landscape. The company has already made significant progress in Nigeria, Zambia, and Rwanda, where it has partnered with local farmers to improve productivity and economic resilience. With its French operations now underway, JR Farms aims to bring its expertise in sustainable farming, food security, and ethical production to the European market.

In line with its global expansion strategy, JR Farms has plans to extend its reach across more European cities, focusing on sustainable farming and agribusiness solutions that align with evolving consumer demands. The company has also launched initiatives like the “”JR Food for Nations”” platform, designed to connect African agri-food exporters with essential services and European markets. Additionally, its partnership with the French government aims to provide African farmers with access to industrial networking, global best practices, and key business stakeholders.

This expansion underscores the growing role of Nigerian agribusinesses in international markets and highlights the potential for increased trade, investment, and innovation in the sector.

Source- Tribune

Expert Review for Agri-Food Stakeholders:
JR Farms’ entry into the European market is a pivotal development for Nigeria’s agribusiness sector. Beyond expanding the company’s footprint, this move signals new opportunities for Nigerian agricultural exports, knowledge transfer, and sustainable farming practices. However, to fully harness these benefits, stakeholders—including farmers, policymakers, investors, and agribusiness leaders—must adopt strategic measures to enhance productivity, meet international standards, and leverage emerging market opportunities. Below are key areas of impact:

1.  Strengthening Nigeria’s Agro-Export Sector
   JR Farms’ expansion into France presents a significant opportunity for Nigerian agribusinesses to establish stronger international trade connections. With the European Union being a key market for agricultural products, this move could pave the way for increased Nigerian exports, provided stakeholders address compliance with EU food safety and sustainability standards.
2. Knowledge Transfer & Capacity Building
   The firm’s collaborations with international organizations and the French government offer a valuable learning opportunity for African farmers. Access to global best practices, industrial networking, and innovative farming techniques will enhance productivity and competitiveness in Nigeria’s agricultural sector. Stakeholders, including policymakers, should leverage this expansion to attract further investments and training programs.
3. Market Diversification & Value Addition
   By operating in the Rungis International Market, JR Farms is positioning Nigerian agro-products on a global stage. However, to fully capitalize on this, Nigerian farmers and agribusinesses must focus on value addition, proper packaging, and meeting European quality standards. This will help increase competitiveness and demand for Nigerian products in the international market.
4.  Sustainable Agriculture & Food Security
   With sustainability being a core focus of JR Farms, its presence in France could encourage more investment in eco-friendly farming practices across Nigeria and Africa. This aligns with the global shift toward climate-resilient agriculture and could open doors for funding in sustainable agri-projects.
5. Policy Considerations
   For Nigeria to benefit from this kind of expansion, there is a need for policies that support agribusiness growth, export facilitation, and investment in research and development. The government and private sector must collaborate to streamline regulatory processes, improve logistics, and strengthen market access for local farmers.

JR Farms’ expansion is a milestone for Nigerian agribusiness, showcasing the country’s potential in the global food system. By ensuring strong partnerships, adherence to international standards, and continuous innovation, this move could set a precedent for more Nigerian agro-companies to expand into international markets.”