Tapping numerous unexploited potential of date fruits
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- Agribusiness Africa
- March 18, 2024
- News & Analysis
With the escalating cost of sugar and the growing health concerns associated with its consumption, many Nigerians are turning to date fruits as a viable alternative. Reports indicate a surge in demand for dates, which have become a staple in daily diets nationwide. Dates, derived from tropical date palm trees scientifically known as the Phoenix of Debinu or Achua when imported, offer versatile consumption options: fresh, dried, stuffed, mashed, or chopped.
Beyond being a delicious snack, dates are recognized for their health benefits. They are rich in nutrients, fiber, and antioxidants, potentially aiding overall health, including heart health and digestion. Notably, consuming dates during pregnancy may help reduce labor augmentation. Abdul Azeez Yusuf Opeyemi, a consumer, praises the fruit’s sweetness, accessibility, and energy-boosting properties, particularly during fasting periods like Ramadan.
Abdul Azeez Onimisi Jimoh, producer of Real-Time Date Powder in Abuja, underscores dates’ nutritional value, emphasizing their role in promoting general wellness, especially heart health. As a traditional practice, breaking fast with dates during Ramadan aligns with medical advice, replenishing the body’s sugar levels swiftly. Shamsuddeen Usman Danasabe, CEO of Shamwal Natural Products in Katsina State, notes increased demand during Ramadan, albeit with price fluctuations due to exchange rates. Consumers like Gabriel Onothilue appreciate dates for their nutritional benefits and make a conscious effort to incorporate them into their diets. Source: The Guardian
OUR REVIEW
The surge in demand for date fruits in Nigeria reflects a growing trend away from sugar consumption due to health concerns. Dates, with their rich nutritional profile and versatility, are emerging as a staple in daily diets nationwide. This shift not only addresses health worries but also creates opportunities across the value chain, from production to retail.
As consumers increasingly prioritize health-conscious choices, the market for date fruits is poised for expansion, presenting growth prospects for farmers, processors, and distributors. With its potential to alleviate health issues associated with sugar consumption, the popularity of dates could lead to increased investment and innovation in date farming and processing techniques.
Moreover, the cultural significance of dates, especially during fasting periods like Ramadan, enhances their demand and marketability. This trend underscores the importance of understanding consumer preferences and health considerations in shaping agricultural production and marketing strategies.